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    Cloud MT // Star Buys v2

    Evolution of the Star Buys promotional tool for users of the latest Citrus-Lime Ecommerce platform

    Introduction to Star Buys v2


    Star Buys is a long-standing and powerful feature of Citrus-Lime Ecommerce that enables you to combine together active items in your database that, when purchased together, can be sold at a lower price than if those same items were purchased separately.

    Star Buys v2 brings with it some substantial improvements to the presentation of deals you create. 

    This HOWTO covers the features of Star Buys v2 including the creation and management of your Star Buys Promotions.



    Requirements of Star Buys v2


    To make use of the updated Star Buys feature, you must be running the latest version of the Citrus-Lime Ecommerce platform, which means it must be Modular and Find & Filter enabled. If you are unsure on any of these points, speak to a member of the Citrus-Lime Support Team.



    Star Buys Promotion Types


    Similar to the original Star Buys feature, there are two basic types of Star Buys Promotion :

    1. Item-to-Item
    2. Item-to-Facet


    Item-to-Item

    This promotion links together two specific items.  The item that promotes the Star Buy is called the Star Buys Parent, and the item that is associated with the Star Buy Parent is referred to as the Star Buys Child.

    For example, you may wish to link a specific Jacket with a specific Shirt and enable the customer to purchase these items together at less than they would cost when bought separately.

    Item-to-Facet

    This promotion links multiple items (within a user-specified set of Find & Filter parameters) with a single item.  In other words, in an Item-to-Facet promotion, you would link a Star Buys Parent with all Star Buys Child items (within a Find & Filter specific criteria of your choice).

    For example, you may wish to link a specific Jacket with any Shirt and enable the customer to purchase these items together at less than they would cost when bought separately.



    What is not (presently) possible with Star Buys v2?


    This is as important to know as what is possible with Star Buys v2.

    Presently, you cannot :

    • Create a Facet-to-Facet promotion;
    • Apply more than one Star Buy to a single item.

    Facet-to-Facet Promotions are an interesting area that we may investigate in future iterations of the Star Buys feature.



    Creating a Star Buys v2 Promotion


    All Star Buys Promotions are created within an Item Record in Cloud MT.  So, to start, you need to select an item to build a Star Buys Promotion around.

    Once you have decided on the item that will become your Star Buys Parent, locate this item in Cloud MT by visiting :

    Item Management > Item Search

    ... and searching for the item within the items grid.

    Open the item record and, from the Special Conditions section, locate the Star Buy option and click View and Edit:

    Next, you need to decide what type of Star Buys Promotion you wish to create - an Item-to-Item or an Item-to-Facet.


    Don't Skip This!  Before you get started ...

    Some cautionary words to consider before you get busy creating promotions :

    “With great power comes great responsibility.”

     Star Buys is a powerful tool that can be used wisely to increase sales on your eCommerce site.

    A responsibility of yours, when setting Star Buys promotions, is to design promotions that don’t inadvertently reduce your profit margin to such an extent that the transaction wasn’t worth generating in the first place.

     For example, you will not want the discount applied to a child item to outweigh the revenue generated from the parent.

     Used well, Star Buys is ideal for Item-to-Item and Item-to-Facet promotions.

    Where Star Buy promotion design can be more complex is in Item-to-Facet promotions, where it is relatively easy to include high-value items in the child items of an Item-to-Facet promotion.  This is especially true if you are implementing large discounts (anything up to 100% or full price discount).

     So let’s look at some scenarios that you’ll likely want to avoid when designing promotions …

    Item-to-Item: Low-Value Parent Item promoting a High-Value Child Item


    This is a fairly obvious one, but the Parent Item in a Star Buy should always be the higher value item.

    So a promotion like “BUY THIS X AND GET 100% OFF THIS Y” should always be “X = High Value, Y = Low Value”.

    The likelihood is that the margin in the high-value parent item can support the reduction in profit brought about by the cost price of the Child Item being taken into account when the discount is applied (anywhere up to 100%).

     Item-to-Facet: Parent Item is a lower value than some (or all) Child Items


    When you are creating a promotion using Item-to-Facet, you are essentially pulling items from the database to promote alongside the Parent Item in the Star Buy.

    For example, “BUY THIS 2020 GIANT DEFY ADV PRO 2 ROAD BIKE AND GET ANY HELMET FREE”.

    The implementation for this would be to set an Item-to-Facet promotion and select the Helmet option from the appropriate drop-down and set the discount level to 100%.  Now, when the 2020 Giant Defy Advanced Pro 2 is added to the basket, the Star Promotion will be presented and link the customer through to the complete set of available helmets which, when one of the helmets is added, the price will be reduced automatically to £0.00 (or whatever currency you are selling in).

     Typically, the margin on your road bike will be able to absorb the cost price of any helmet and make the deal worthwhile.

    However, if you made the promotion so that it was, for example, “BUY THIS GORE C5 WOMENS GTX TRAIL JACKET AND GET ANY WOMENS JERSEY FREE”, then it is possible that the margin on the jacket cannot support one, some or all of the cost prices for the Jerseys in your inventory.

     It’s an “opportunity cost” consideration as to how focused you make the Item-to-Facet Star Buys promotions.

    In the event that you lose more margin than you would like on, say, 1% of the total number of Jerseys being offered, then you might take the “win some, lose some” approach and stick with the broad nature of the promotion.

    Right, now we have provided some words of wisdom, let's start by creating an Item-to-Item promotion.


    Setting up an Item-to-Item Promotion


    From the selection provided, click on the Item tab to begin promotion set-up :

    With the Item option selected, you will be presented with your set-up options :

    • Select an Item
    • Percentage Discount
    • Value-based (£) Discount
    • Discount
    • Expiry Date
    • Describe this Promotion


    Select an Item

    The text-field provided is used to locate the item you wish to use as your Star Buy Child item.  You can search for an item by searching a keyword that can be found in the Product Description (aka. Product Name). 

    Typing a keyword will result in the presentation of a drop-down list containing active items that match the keywords you have entered into the text-field.  Type additional keywords to drill down the search, or scroll to find the item you wish to use:


    With a Star Buys Child Item now selected, you are ready to define the parameters of your promotion.

    There are 3 x set-up requirements for a Star Buys Promotion :

    1. Entering a Discount Percentage Level (1 to 100) OR entering a Value-based (£) discount (up to the full value of the child item)
    2. Setting an Expiry Date for your promotion
    3. Setting a Description for your promotion

    Let's say that you want to promote 25% off a Star Buy Child Item when the Star Buy Parent Item is viewed (on the Product Detail Page) or added to the customer's basket.

    After clicking the radio button to set the Discount Type as Percentage Discount, you would enter the value '25' into the Discount % (max: 100%) text-field.

    Selecting a date from the calendar widget will set the date of expiry for you promotion.

    A Quick Note on Expiry Dates - Expiry Dates are all set relative for the beginning of the day to which they refer.  Therefore, if you want to end a promotion on 31 December, you would select 01 January.  At midnight, when 31 December turns to 01 January, your promotion will conclude automatically.

    Entering your description into the Describe this Promotion text-field will define what will be expressed to the customer when viewing the Star Buy Parent Item or adding it to their basket.  It is advisable to keep your description short-and-sweet. 

    To save time for you when setting up a Promotion, there is an amount of automatic context that is provided to the customer when viewing a Star Buy Promotion online.

    All Promotion Descriptions are preceded by the Expiry Date and followed by this text :

    "... because you added STARBUYS_PARENT_NAME to your basket today."

    The STARBUYS_PARENT_NAME is automatically replaced with the correct name of the item of the Star Buys Parent Item.

    Therefore, when describing your promotion, you only need to consider the benefit of the promotion and do not need to think about why the promotion has been presented.

    For example, if you enter a description like :

    "Get 25% off this inner tube today"

    ... then that would be sufficient because the Star Buys panel will automatically reference the reason why the promotion is being presented by adding the extra context and become :

    "Get 25% off this inner tube today ... because you added Maxxis High Roller 2 Folding 3C Maxx Tyre to your basket today".



    Once you have set the Discount Percentage Level, the Expiry Date and the Promotion Description, click the Confirm Promotion button on the Star Buys Set-up screen.

    To view your newly created Star Buys Promotion immediately, you will need to restart your website.

    To do this, visit Site Management > Cache Manager and click the Restart Website button that is presented on the Cache Manager page.



    Setting up an Item-to-Facet Promotion


    Item-to-Facet Promotions are perhaps the most common promotion types because they offer the widest choice to your customers. Unlike an Item-to-Item Promotion (which limits an offer to 1 x item for consideration), an Item-to-Facet Promotion can contain many items associated with a single Facet or a combination of Facet Options.

    Available Facet Options within an Item-to-Facet Promotion

    Not all Facets are available to use with Item-to-Facet Promotions.

    The following Facet Options are available :

    • Activity
    • Department
    • Item Group
    • Brand
    • Gender
    • Age Group
    • Season

    You can select from a single Facet Option or combine them together to produce a curated result set to associate with the Star Buys Parent Item.  This process is very similar to how you apply Facet Options to items during initial product set up.

    The following facet options are not available :

    • Department Browse Filters (1, 2 or 3)
    • Product Group Browse Filters (1,2 or 3)
    • Colour
    • Material

    Non-facet options such as Price Range or whether an item is already On Sale is also unavailable.

    From the selection provided, click on the Item-to-Facet Promotion tab to begin promotion set-up.  With that tab selected, you will be presented with the Item-to-Facet Set-up options:

    You can configure your promotion by selecting from the drop-downs that are relevant to the result set you wish to promote.

    It is possible to combine options that return no results, so there is a feature called Items in Promotion that updates after each drop-down selection.  If there number of items listed is 0 (zero), then you have combined facet options together that are incompatible (generates no eligible active items) and your selection needs refinement. 

    If you want to inspect the items in your selection more closely, you can click the Preview Results button and a new tab will be opened in your browser displaying the products in a specially created Product Listings Page.

    Once you are happy with the Facet Selection, you are ready to set the parameters of your promotion.

    This process is effectively the same as with Item-to-Product promotions, insomuch as you specify :

    1. Entering a Discount Percentage Level (1 to 100) OR entering a Value-based (£) discount (up to the full value of the child item)
    2. Your Expiry Date
    3. Your Description of the promotion created.


    Remember that Star Buys automatically adds context to the promotion so, when including a description, you only need to write what the promotion is and you can save time and avoid the need to say why the promotion is being presented.

    All Promotion Descriptions are preceded by the Expiry Date and followed by this text :

    "... because you added STARBUYS_PARENT_NAME to your basket today."

    Therefore, when writing a description for your Item-to-Facet promotion, you only need to write something like :

    "Get 25% off this inner tube today"

    ... and this automatically becomes :

    "Get 25% off this inner tube today ... because you added Maxxis High Roller 2 Folding 3C Maxx Tyre to your basket today".

    Once you have set the Discount Percentage Level, the Expiry Date and the Promotion Description, locate and click the Confirm Promotion button on the Star Buys Set-up screen.

    To view your newly created Star Buys Promotion immediately, you will need to restart your website.

    To do this, visit Reports and Lists > Cache Manager and click the Restart Website button that is presented on the Cache Manager page.



    How Star Buys Promotions Display to your Customers


    Dependent on how you have configured your Citrus-Lime Ecommerce site, there are currently 4 x areas where Star Buys are specifically referenced.

    1. Find & Filter Product Listings Pages (only with "Rich" Layout)
    2. Product Detail Pages
    3. Mini-Basket


    Find & Filter Product Listings Pages

    If your Citrus-Lime Ecommerce site is configured to display listings in Rich Layout Mode, when the Star Buys icon is illuminated in Purple, then this indicates that a Star Buys promotion is available for your customers to consider.

    Product Detail Pages

    When visiting the Product Detail Page of an item that has been set as a Star Buys Parent Item, the availability of a promotion is indicated by the presence of the Star Buys icon which, when clicked, pops a panel that describes the promotion in more detail :

    Mini-Basket

    The Mini-Basket displays after any item has been added to the Shopping Basket.  With Star Buys v2 integrated to the site, a new tab is included that lists the current promotions that are relative to the items in the Shopping Basket.

    This is a significant enhancement over Star Buys v1 as it means that relevant Star Buys Promotions are readily accessible to the customer throughout their entire journey and not just at the point where the Star Buys Parent Item was added to the basket.

    Simply by opening Mini-Basket and tapping the Your Offers tab, a customer can take advantage of a Star Buys promotion at their personal convenience.

    What's more, if the customer has added more than one item that relates to a Star Buys Promotion, the number of promotion panels will increase to display all available promotions.

    Tapping on a Star Buys Promotion Panel in the Mini-Basket will direct the customer straight to the Product Detail Page (if it is a Product-to-Product Promotion) or direct to the Product Listings Page to make a Star Buys Child Item purchase and receive the discount.

    The enhanced Mini-Basket continues to show the items the have been added to the Shopping Basket as normal.  The user can switch between Your Basket and Your Offers easily by clicking/tapping on the tab they wish to view.



    If you want to discuss integration of Star Buys v2 to your Citrus-Lime Ecommerce site, please speak to a member of the Citrus-Lime Team.

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