This article explains how to create a coupon code that your customers can apply in the checkout to receive a discount on a product (or a group of products). Coupon codes are created in Cloud MT and are for use on your Ecommerce site only. A coupon code cannot be applied in the Point of Sale.

This article covers the following topics:

• General Coupon Settings
• Creating a Coupon
• Creating Coupons in Bulk
• Testing a Coupon
• Reporting on Coupon Usage

General Coupon Settings

There are some global coupon settings in Cloud MT that will dictate how coupons can be used on your Ecommerce site. The settings here will be applied to all coupons that you create. 

These settings can be found from Marketing & Promotions > Coupon Settings in the Cloud MT menu.

Apply Coupons to On-Sale Items - Selecting this option will allow coupons to be used on items that are on sale and items that are discounted from their standard selling price. 

Allow Multiple Coupons - Selecting this option will allow multiple coupons to be applied to one order, providing all coupon codes are valid for at least one item in the customer's cart.

Allow Coupons on Star Buys - Selecting this option will allow coupons to be used on Star Buy items. 

Creating a Coupon

1)  In Cloud MT, navigate to Marketing & Promotions > Coupons List.

2) Click New Coupon:

3) You will now see the coupon creation page:

You can choose from the following settings:

Active - Selecting this option will activate the coupon. It will then be available for customers to use on your Ecommerce site. We would recommend leaving this option unticked until you are satisfied with the other settings on the page.

Code - Create a code for your coupon. This is the code that you will provide to your customer(s), which they will enter into the checkout.

Description - This will appear on your Ecommerce site as the descriptive text/name for the coupon. You can see an example in the image above.

Promote on Website - Selecting this option will promote the coupon on applicable products on your Ecommerce site. This will display on the Product Detail Pages, and can also show on Find & Filter pages if your configuration is set to ‘Rich’. (Please see the FAQs for further information on ‘Rich’ configuration.)

Here is an example of a coupon promoted on a Product Detail Page:

Here is an example of a coupon promoted on a Find & Filter Page:

Minimum Spend - This is the minimum basket value required in order for the coupon to be applicable. For example, if you set this to 100, the coupon could only be used if the customer's total basket value is 100.00 or more. You can leave this at 0 if you do not want to set a minimum basket value.

Discount Type – Select either:

• Fixed Value – a fixed cash discount applied to the entire basket. This can only be used if your coupon will be applicable for all items on your website. For example, 10.00 off.
• Percentage – a percentage discount applied to each applicable item in the basket. For example, 15% off.

If you select the Percentage option, this will reveal an additional setting, Applies To: 

• All items – the coupon can be applied to all items on your Ecommerce site, except for any set to ‘Block Coupons’ on the item card
• A specific item – the coupon can be applied to a specific item, which you can select in the next step
• All items within a category – the coupon can be applied to all items in a specific Primary Category, which you can select in the next step
• All items within a Find & Filter address – the coupon will be applicable to all items with a specific combination of Facets (e.g. all items from an Item Group, or all items from Brand ‘x’ and Department ‘y’. Selecting this option will reveal a blue button, ‘Select Facets', where you can make your selection.
• All items within a Collection – the coupon will be applicable to all items within a specific Collection, which you can select in the next step.

Apply Discount To - This setting allows you to choose which item price you would like the coupon to be applied to.

• Sale Price - The discount will be applied to the sale price of the item, meaning the item discount is applied first, and the coupon discount is calculated from that reduced amount. For example: 100.00 item → 10% item discount (sale) = 90.00 → 20% coupon is applied to 90.00, resulting in 72.00.
• Base Price - The discount will be applied to the base price of the item, as long as the coupon is a higher discount than an active Sale Price discount set against the item.
  This means that if your item is already on sale at 20% off and a 10% off coupon is applied, no discount will be applied from the coupon. If your item is not on sale and a 10% coupon is applied, the 10% will be taken from the full price of the item.
  
  To help determine if you are applying the correct discount, there is a handy calculator that can be accessed by clicking on the ‘i’ icon. You can change the values in the fields and switch between ‘Sale Price’ and ‘Base Price’ to check the results.

Block On-sale Items – Selecting this option will make the coupon applicable to full priced items only.

One-Time Usage – Selecting this option will mean your coupon can only be used once, by one individual customer. This option is best used if you would like to give a specific customer a discount on a single purchase, or when you want to release a limited number of coupons, such as for competition prizes.

Expiry Date – Enter a date and time when you’d like the coupon to expire. This works well for ‘Flash discount’ promotions, such as ‘this weekend only!’ Click on the small calendar icon to the right of the field to choose a date and time, or type directly into the field.

When you are satisfied with your settings, select the ‘Active’ checkbox at the top of the page and then click the Save Coupon button in the bottom right. 

Creating Coupons in Bulk

This feature allows you to create multiple, unique coupon codes, based on the main coupon settings you have chosen. This is very useful for email marketing or specific promotions for VIPs or Club Members.

1) After selecting your other coupon options, click View Advanced Options: 

2) Select the ‘Bulk Create’ checkbox and enter the number of Coupons you would like to create. 

The coupons will be created with the settings you have chosen, e.g. your chosen ‘Discount Type’ and applicable items. 

The coupon codes will be generated in the following format: Code - Number in Batch - Unique Indentifier, where the ‘Code’ is the Coupon Code you have entered onto the page above.

3) Click Bulk Create X Coupons to proceed.

4) You will then see a window to confirm that you are sure you would like to create these coupons in bulk. Click Yes, Create Coupons to proceed, or Cancel to return and revisit your settings.

5) After creating your bulk coupons, you will return to the Coupon List page. A Banner at the top will confirm the number of coupons that have been created, and also provide the option to Export X Coupon Codes to CSV:

You will also be able to see the coupons in your main Coupons List table.

Testing a Coupon

Before giving out a coupon code to your customer(s), we would strongly recommend testing it on your Ecommerce site, to ensure it is working as you would like it to. 

1) On your Ecommerce site, build a basket that should qualify for your coupon.

2) In the checkout, apply the Coupon Code and ensure that it is applying the intended discount:

3) You do not need to complete an order. Once you have confirmed the coupon is applied correctly, you can provide the coupon code(s) to your customer(s).

Reporting on Coupon Usage

There are two reports in Cloud MT that report on coupon usage on your Ecommerce site.

Coupon Usage Report

This filterable report provides an overview of the usage of each coupon. 

For example, here we can see that a coupon providing 10% off dungarees and jackets was used twice on 16/04/2026 (resulting in a discount of £2.00 for one order and £22.00 for another order) and once on 13/03/2026 (resulting in a discount of £6.30). 

Detailed Coupon Usage Report

As the name indicates, this filterable report shows coupon usage in greater detail, with the details of each customer who has used a coupon, the coupon name and code, total discount the coupon provided on the order, the order number and the date it was placed. 

For example, here we can see the two uses of the ‘dungarees and jackets’ coupon on 16/04/2026 in more detail:

Frequently Asked Questions

What is the ‘Rich’ configuration?

You can choose between three layout styles for your Find & Filter pages:

• Minimal
• Standard
• Rich

These can be managed from Item Organisation > Find & Filter General Settings in Cloud MT.

If you have set one or more coupons to ‘Promote on Website’, these will only show on applicable products on Find & Filter pages if your configuration is set to ‘Rich’:

If you make a change to these settings, you will need to wait for your next site refresh to see the changes (which could be up to 15 minutes).